5 Tips To Help You Design Custom Labels That Stand Out

Custom printed labels are an essential component of your product’s packaging. They provide information about your product, such as its contents and ingredients, and help to distinguish it from your competitors products. A custom label must not only convey pertinent information, but also make a visual statement about your brand. It’s important that the consumer connects with your product which is why a label’s artwork must be carefully thought out to reflect your brand’s values and aesthetic. But, with so many amazing labels on the shelves, how does one manage to create a stunning, one of a kind custom label? Well, here are 5 tips to help make your custom printed labels stand out:

1. Use Eye-Catching Colors: Colors can be used to draw in attention amongst an ocean of products. Bright, bold colors can make a label pop. Soft, subtle colors can create a sense of elegance and sophistication. Consider using a color scheme that is in line with your brand’s identity to ensure consistency. In addition, utilizing color theory can help you understand how to successfully combine colors along side each other to enhance their effect on your label. Take into consideration what your competitors are doing – what is their color scheme and what can you do with your labels to stand out in comparison?
2. Invest in High-Quality Printing: Here at Pacer Labels, we use high-quality inks as well as high-quality label stock. Our use of the finest materials paired with state of the art label printing technology operated by our skilled technicians allows us to consistently provide our clients with attractive, outstanding custom labels.
3. Use Unique Shapes: Breaking away from traditional rectangular or circular labels can make your product stand out on the shelves. We constantly produce custom shaped labels. There is no shape we cannot cut out thanks to our highly developed laser cutting technology. We provide fast, accurate, affordable die cutting for our clients who request custom shaped labels.
4. Include High-Quality Images: Using high-quality images for your label’s artwork will generate a clear and crisp label appearance. We request high resolution art files so that the image does not come out blurred nor pixelated during the printing process. In addition, our skilled prepress technicians work with our modernized computer software to perform a rigorous checking process to ensure that your art files meet our standards for high-quality label printing. This process will provide you with a professional custom label that will attract attention. 
5. Use Innovative Materials: Using innovative materials for your labels can help set your product apart from others. Consider using materials that are not commonly used such as holographic or metallic stock, or materials that have special textures like estate stocks. Add in some spot uv and/or embossing to create a whole visual and textural experience for the customer. Using unique materials will not only make your label stand out, but it will also give your product a premium feel. 

In today’s competitive marketplace, it’s more important than ever to create custom labels that stands out. Your packaging influences a customer’s first impression of your product and it can be the deciding factor in whether or not they choose to purchase it. By creating custom labels that are eye-catching, unique, and memorable, you can differentiate your product from the competition and increase brand recognition. Custom labels not only provide functional benefits such as clear and concise product information, but they also provide an opportunity to express your brand identity and values. Investing in high-quality, custom label design and printing is a smart business decision that can pay off in the form of increased sales and customer loyalty. So, take the time to create custom labels that stand out and make your product shine!